ARKTIK – The institute for the Future is launching an international art project “Let Them Eat Cake!” which represents one of the subprojects of the IF Festival – International Festival of Asking Questions. We are announcing a public invitation for participation in the creation of the project and winning a cash prize.
We hereby kindly ask you to inform your audience and followers about our project and public call. Below we bring you the text and visuals that you can download and use in full for posts on your websites and social media.
We are available for any further questions regarding our newest project.
Thank you in advance.
Vesna Mačković, creative director of the project
Marina Borac, producer and public relations
+385 99 200 40 40
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ARKTIK – The institute for the future is launching the international art project “Let Them Eat Cake!/Neka jedu kolače!” represents one of the subprojects of the IF Festival – International Festival of Asking Questions.
The arts organization ARKTIK – The institute for the Future with the project IF Festival – International Festival of Asking Question, through public tenders, open auditions and direct invitation to artists and general public, produces art projects that are directly aiming for achieving their goals and mission. ARKTIK – Institute for the Future’s goal is to explore minorities of all categories and various discrimination, equality of all people, the right to dignified treatment and old age, illuminating false democracy, power and decision-making systems, equal distribution of resources and harmfulness and redundancy of property and possession. environment and preservation of the planet and the right of animals to life and liberty.
Having in mind the epidemiological situation we are currently facing on a global level, the IF Festival is currently focused on online action with the challenge of creating inclusive art during a period of complete or partial isolation of the population.
Project “Let Them Eat Cake!” is based around four international and world days that the Institute for the Future intends to mark in this way, and are thematically related to the mission and goals of this non-profit arts organization. These are the International Literacy Day, which is celebrated on September 8, the International Day of Peace, which has its day on September 21, the World Day of Rural Women on October 15, and the World Vegan Day on November 1.
Project is being created through a public calls aimed at the general public, enthusiasts and multidisciplinary artists to create video performans aimed at raising the awareness of the topics of the international days covered with this project.
Briefly about the topics
- September 8 was declared International Literacy Day in 1966 by UNESCO with the aim of raising awareness of the importance of literacy for individuals, communities and society, as well as the importance of more intensive efforts to achieve a more literate society.
- The International Day of Peace was proclaimed, by unanimous decision, in 1981 at the United Nations General Assembly, and is celebrated on September 21st. The United Nations calls on all peoples and nations to respect the cessation of hostilities during this day and to mark it by educating and raising public awareness of issues concerning peace.
- World Rural Women’s Day is celebrated on October 15th, and was proclaimed by the United Nations General Assembly in 2008. This day raises awareness of the critical role and contribution of rural women in agricultural and rural development, ensuring food availability and eradicating rural poverty.
- World Vegan Day is held on November 1st, and this day is aimed at raising public awareness of the many health and environmental benefits of the vegan lifestyle.
The saying “Let them eat cake!” it is most often attributed to Queen Marie Antoinette, and the statement has gained great symbolic importance over time in historical depictions of the upper class as selfish and unaware of status differences. Although historians disagree about the source of this statement, it is often used to describe the continuing gap between the richest and poorest classes of society, a problem that the ARKTIK wants to point out.
Hereby, the arts organization ARKTIK – Institute for the Future is inviting all interested parties to participate in creating the artistic video content related to the first topic, the International Literacy Day, which will be shown as part of the project “Let Them Eat Cake”.
Video submission deadline and technical details
- it is necessary to record a horizontal video with your own mobile phone or camera while making something in the kitchen (baking cakes, unleavened bread or preparing traditional dish) while singing or saying texts (by yourself or other authors)
- texts should be thematically related to International Literacy Day
- duration of the video is not limited in time
- the video must be sent via the large file sharing services (WeTransfer, mobile app Collect, Google Drive, Dropbox…) to the email address firstname.lastname@example.org
- subject of the e-mail: “Let Them Eat Cake! – video”
- along with the video, it is necessary to send information about yourself (name, surname, location, mobile number), information about the author of the text and, if desired, the recipe of the dish that is prepared in the video
- video submission deadline is September 4th
*The deadline for sending other videos related to other world and international days covered by this project is three days before the official date of each day.
After receiving the videos created by interested participants, video associates of the ARKTIK – Institute for the Future will create a short film that will include selected works, which most successfully or most interestingly present and raise awareness of the topic of each international day. Those works that will be included in the film will be awarded a cash prize in the amount of $50. Participants are free to submit multiple videos, and will be rewarded for each video that is part of the final film relating to a particular international or world day. Videos that are not part of the film will be posted on the project’s YouTube channel, with the prior permission of the participants, free of charge. The project ends with the online presentation of four short films, each thematically related to one of the four world days covered by this project.
“Art Accessible to Everyone”
With this project, the arts organization ARKTIK – Institute for the Future reaches a wide audience because of the content that is a combination of cooking and nutrition as a general interest, and art and activist topics that society and the media should always deal with more.
The “Let Them Eat Cake” project is part of the “Art Accessible to Everyone” initiative, which allows artists to present their work regardless of their academic background and without discrimination based on the number of previous exhibition places in the biography or age of the artist, adhering exclusively to the impact of the theme of the project and the intrigue of the concept. The ARKTIK art organization continuously supports the innovative and proactive participation of the audience in the creation of the contemporary art scene, regardless of the financial status of the individual. The ARKTIK art organization believes that art must be accessible to everyone. More about the “Art Available to All” initiative can be found at uds.arktik.eu.
The project is created with the support of the Ministry of Culture, Republic of Croatia.
The project is part of the “Art Accessible to Everyone” initiative.
Official project pages: